New G-Shock East retail store

Our client, Casio, opened a new G-Shock East store successfully opened last week in Dray Walk, within the busy and fashionable Truman Brewery estate, just off Brick Lane and set amongst a back drop of niche boutiques, opposite Rough Trade records. The music group Hadouken opened the store and who stayed on to perform a DJ set into the night. The store has been designed to reflect the G-Shock range’s toughness whilst remaining true to the surrounding area’s industrial look and feel. This we have achieved by using raw materials throughout the product displays and other fittings. East London, and in particular this part is synonymous with creativity and we intend the store and brand to get involved with this community. As such it will also feature art and sculptures from local artists, commissioned to emphasize the elements of G-Shock toughness, displayed in a dedicated window area.

Brendan Joyce - Partner